Many teams are still ideating like it's 2015, while others are already prototyping in hours thanks to AI. The future won't wait. Neither should you.
During centuries, we believed creativity was our inviolable refuge — the purest and most exclusively human corner of the mind. But the evidence no longer leaves room for doubt: AI outperforms humans in divergent creativity, generating more ideas and more original ones.
This was demonstrated by a recent study published in Scientific Reports in 2024, in which ChatGPT-4 was compared with 151 human participants across three divergent thinking tests. The verdict was clear: AI did not merely match human creative capacity — it surpassed it.
Striking? Yes. Unsettling? Yes. A tremendous opportunity? Far more so.
Human creativity no longer holds the monopoly on the best ideas. And that is extraordinary news for those who know how to make the most of it.
Are you still ideating like it's 2015, or are you already creating like it's 2025?
Many teams remain trapped in the old logic — disorganised brainstorming sessions, lengthy and costly validation processes, prototypes that take weeks to see the light of day.
Meanwhile, those who have already integrated generative AI into their day-to-day are:
- Exploring more ideas in less time
- Refining hypotheses faster
- Building and testing functional prototypes in hours
The difference is no longer in creativity itself. It lies in how we amplify it. Today, those who learn to think in an augmented way lead. Those who don't, fall behind.
The future of innovation won't be purely human. It will be augmented human.
Artificial intelligence does not replace the human spark. It nurtures it, amplifies it, and accelerates it.
Imagine having an auxiliary mind that never tires, has no creative blocks, and always offers a fresh perspective. Now imagine that mind working with you, not against you. That is the new playing field: human plus AI equals exponential creation. And the sooner you learn to master it, the greater your advantage will be.
How do you master this new way of ideating and building?
We have designed a specific programme to train teams that want to lead the new era: Advanced Ideation and Prototyping with Generative AI. A practical, intensive, and profoundly transformative journey. Four sessions of four hours each, where you will train in key skills.
Day one: Creative divergence with AI
You will learn techniques to expand the idea space, unlock possibilities, and strengthen the divergent phase using AI as an ally. How to get AI to generate not just more ideas, but better ones.
Day two: Strategic convergence with AI
Having many ideas is not enough. You need to know how to converge, prioritise, and focus. You will learn to use generative AI to evaluate, filter, and decide — combining it with human intuition.
Day three: High-impact prototyping
You will build user flows, user stories, user journeys, and storyboards using AI as a co-pilot. The goal: turning ideas into visible, understandable, and actionable products and services in record time.
Day four: The final pitch — human storytelling
Everything closes with a final presentation where you will learn to communicate your ideas in a powerful and emotional way. Because in a world of intelligent machines, connecting humanly will remain our deepest advantage.
Who is this programme for?
- Design, product, and innovation teams that want to master the new rules of the game.
- Leaders who understand that AI does not replace creative professionals — it replaces those who fail to evolve.
- Professionals who want to build futures, not just products.
Creativity is not dying. It is evolving. Are you?
If you want to be among those who create the future — rather than among those wondering what happened — this programme is your next step. Reserve your place.
The future won't wait. Neither should you.
