Agentic commerce
What changes when an AI agent searches, compares and buys, and what an organisation has to decide before the change catches up with it.
Open the dossier
Posts that tackle real problems, challenge the status quo, and connect design, business, technology, and people.
Posts that tackle real problems, challenge the status quo, and connect design, business, technology, and people.
Thoughts
DossiersEverything we have published on a subject, gathered into a single page.
Augmented organisations
Coming soon
Strategic foresight: getting ready for the agentic era
Agentic e-commerce: the new AX challenge and the end of the traditional interface
Innovation does not start with technology, it starts with the problem
The Decisions Nobody Is Questioning
Brand Reset. In times of uncertainty, the hardest clarity is your own
From designing PDPs to designing judgement: the e-commerce designer's new role in the agentic era
The New Role of the Product Designer in the Age of "Vibe Coding"
Clonica©: it's not magic, it's research with AI — how we work with synthetic users
From DesignOps to Accessibility and AI: a conversation with Raúl Luque (IBM)
Can Synthetic Users Be as Human as Real Ones? The Hidden Rigour Behind Internal Validation
Do we still believe in design? Confessions from the Blanc! Ágora
UX and Product Design Has Entered a New Era: a Conversation with Antonio Díaz Cueto
The traditional design process is dead: the designer's new role according to Anthropic
AI Is No Longer the Competitive Advantage
