Posts that tackle real problems, challenge the status quo, and connect design, business, technology, and people.
Posts that tackle real problems, challenge the status quo, and connect design, business, technology, and people.
Thoughts
Brand Reset. In times of uncertainty, the hardest clarity is your own
Strategic Foresight: From Uncertainty to Action
Explore Before Taking Off: Discovery as a Compass in Air Europa's Digital Complexity
Between Bureaucracy: how to design real solutions from lived experience
From Problem to the Power of Storytelling: Lessons from Chema Miranda
The New Role of the Product Designer in the Age of "Vibe Coding"
Clonica©: it's not magic, it's research with AI — how we work with synthetic users
From DesignOps to Accessibility and AI: a conversation with Raúl Luque (IBM)
Can Synthetic Users Be as Human as Real Ones? The Hidden Rigour Behind Internal Validation
Who Designs Whom? Reflections on UX, Automatisms and the Future of Design
UX and Product Design Has Entered a New Era: a Conversation with Antonio Díaz Cueto
The traditional design process is dead: the designer's new role according to Anthropic
AI Is No Longer the Competitive Advantage
UX Research with AI: Research Earlier, Decide Better, Generate Impact
